9 DARK PSYCHOLOGY Sales Techniques to Sell Anything

I'm going to show you nine of the most

powerful sales hacks I've used to

generate Millions for my clients these

psychological strategies are so powerful

that some people might even say they are

borderline manipulative so remember with

great power comes great responsibility

and let's dive in the first strategy is

going to be the rags to Rich's story

when it comes to selling anything you

have to understand people by emotionally

not logically so storytelling is one of

the most powerful ways to get someone

emotionally driven to take an action so

using the rags to Rich a story basically

when you're selling something people are

buying into you right whether you're

selling a product or service whatever

the case is or maybe some kind of

transformation so the rag Rich stories

works by creating a story you definitely

want to use a real story of where you

started so for example right if I am

selling courses on how to help people

become a better seller I would start

with when I was growing up I was this

loser shy quiet kid that always played

video games I had a hunchback and you

know none of the girls liked me right

which is actually a true story so when

you start from the rags then you go from

the riches okay so how did I go from

this shy awkward quiet kid to becoming

who I am today and so as you tell that

story you want to have obstacles

challenges things that set you back so

when I try to you know read different

books and talk to people at first it

felt very awkward and weird and

everybody made fun of me for trying but

I just kept going and going and going

and I didn't let anyone tell me what I

could or couldn't do and so you see I by

putting these obstacles and challenges

in front of me and I'm overcoming them

tells this grander story that's much

more relatable because chances are if

you're telling this kind of story and

the type of people you're listening to

probably relate to your Rags to Riches

stories in some way because they are

watching you and and listening to you or

looking to buy something from you and

they want to be like you and the more

relatable you can make yourself to your

ideal customer the more likely they are

to buy because they're going to think

wow if Patrick can do it then I can do

it too and in a way by telling the story

you are in a way inspiring them to

become a better version of themselves

right so you can't say yeah it's

manipulative but you can also call it

really good storytelling and if you look

at Hollywood movies or some of the best

influencers out there they all have this

ability to tell powerful stories now the

next strategy I have for you is to throw

rocks at your enemies now there's a

common quote that says the enemy of my

enemy is my friend so what does that

mean here so when you're selling

something typically somebody's trying to

reach some kind of transformation right

so if you're selling consulting or

coaching you're basically taking

somewhere from point A to point B now to

get to point A to point B there's going

to be lots of obstacles right so if

you're helping somebody make $10,000 per

month for example and right now they're

only making 0 a month right then you're

saying okay let's get you to become a

better person let's develop your skills

let's get you put yourself out there and

try to make some money and as they go

through that process what's going to

happen is there's going to be a lot of

haters oh you can't do it oh you can't

start an online business oh I tried it

myself it didn't work so if it didn't

work for me what makes you you think is

going to work for you because of this

natural tendency for people to be haters

you got to throw rocks at their enemies

so if I was selling this type of

coaching program I was say hey look like

when I started making content everyone

was talking negative things about me

they said I couldn't do it they said

that I didn't have enough sales

experience they said this and that but

you know what I didn't listen to what

they said I just continued to put out

video after video and video and I

created a community an audience actually

like my stuff so yes maybe one person

might be a hater but the reality is

there's a lot of people that are going

to love you as right so what I'm doing

I'm throwing rocks at the enemy so if

I'm telling the story to another person

let's say they are also a aspiring

Creator like I was in the beginning

they're going to feel a lot more

relatable to me because I just went

through what they went through as well

and so whatever it is you're selling you

want to be on the side of your potential

customer and throw rocks at their

enemies who are their haters who are the

people that are telling them they cannot

do it and that is your common enemy now

the next strategy that we have for you

is going to be called the pit of

Darkness now this is going to be a

powerful storytelling technique where

when you're telling any type of story

you want to dramatize or make it very

clear on how low you're going for

example if you're telling a story where

you're saying hey I'm I try to start my

own business I put in thousands of

dollars of all the money I saved up in

my life and you know what it was just

failure after failure after failure and

when I got to the point where I was down

to my last

$200 this is where everything changed

and then you tell a story of how you

turned it around right so when you're

telling your story and you're convincing

someone to buy something especially if

you're selling a transformational

program for example like a coaching or

Consulting you have to draw out the

worst Pains of how bad can it be how bad

can it get when your back is against the

wall when you're down to your last

dollars when you don't know what to do

next and there's no one there to help

you what is your next move and people

are so curious to understand what did

you do right what is it that you did

that got you out of that hole and they

might even feel damn I'm in that hole

too like I need to know what you did so

I can do it for myself and that's how

you tell these stories in order to

persuade someone to one relate to you

and number two to show them that it's

possible Right assuming you're selling

something that actually works then it is

actually possible if they follow the

same steps and so when you create this

distance between this bottom of the pit

of like how worse or how bad things can

be and you later on tell them how you

overcame some obstacles and then you

reached the end goal that distance

between where you started and where you

ended up is is going to be extremely

wide and it's going to look very

impressive if you did the opposite and

said like yeah you know I was always

good and then I started a business and I

made 10K a month then I went to 100 and

it was really no big deal then it's not

really relatable right it's like no

one's going to connect with that where's

the human touch to it but if you said

hey like I was doing a 9 to-5 job that I

absolutely hated and I just basically

quit and I used my life savings to try

something out but then you know for a

whole year straight I was losing money

after business idea business idea

business idea just fail fail fail fail

fail and when I was down to my last $200

than I so if you compare those two

stories that I just told one is like not

relatable at all one is high drama High

action you see the contrast between

where you were and where you ended up

and it's a lot more relatable and so by

creating this pit of Darkness you are

going to you know just tell much more

compelling stories and people are going

to buy into it emotionally the next

strategy I have for you is when you're

trying to sell something but maybe

you're not the most qualified or you're

not an expert in your field and we're

going to counter this by by being an

adventurer okay so when you take the

perspective of a Adventurer what you're

doing is you're basically saying hey I'm

on this Mission I'm on this quest to do

XYZ and I'm looking for members to come

along for the ride right I may not know

everything that I'm doing I'm testing

and trying things out however if you

want to learn everything that I'm going

through and and learn from my pains and

you can just learn it right away feel

free to come along for the journey right

so this works really well when you're

learning something new and you're trying

to get clients fast right so let's say

you were trying to be um an AI expert

right but you didn't really know much

about AI well you could still sell

clients and say hey look I'm learning

about how this goes as you know AI is a

really new and emerging industry so I'm

doing my best to stay on top of the

trends so all the things that I'm

learning and Implement for my clients I

want to also Implement for you but

understand not everything's going to

work right away but you know I will be

there with you every step of the way to

figure it out with you do you want to

come along for the ride and there are

going to be some clients that say no

absolutely not it's too risky for me but

there are maybe other people that might

say hey look I don't want to figure this

AI thing out by myself if you can do it

for me I understand everything's not

going to work out but hey I'll pay you

money to figure it out for me and so by

taking the perspective of the adventurer

nobody can say like oh he's just faking

he's just pretending to be something

he's not because you never said you were

this you're just saying you're trying

things out right and that's the ultimate

protection against yourself as you are

continuing to build your brand in an

industry that you are continuing to

learn about and so a couple notes on

that people will be excited to be a part

of something even if it's not proven out

right there's always these adventurers

and Risk Takers who are going to take

that risk with you and also even if you

fail there will be people that still

support you along the way because they

know you actually tried and your

intention is good so don't think you

have to get everything perfect if you

use the row of the adventurer and by the

way if you are somebody that is looking

to start a business build a personal

brand and sell your skills knowledge or

expertise online you definitely want to

join our new school Community called

founder X where you're going to learn

all these things we have free courses

free resources weekly trainings to teach

you everything you need to know about

how to build your online presence and

sell your skills so if you're interested

in that make sure to check the link in

the description to join our free school

Community some of the people that I've

personally coached have been able to

make thousands of dollars their first

month working with me so if you're

interested in those kind of things check

it out now my next tip is really going

to be for the entrepreneurs and Founders

out there and that's going to be build

what they want so here's the thing about

selling if you build something for 6

months and only then trying to sell it

to another person then what if they

don't like it what if they don't buy

then you wasted 6 months building

something nobody wants so you want to

reverse it and you want to sell and

build it not the other way around so how

I would do it and how I do it even now

is I'll have a meeting with somebody

I'll say hey look I'm I'm looking to

build this new program you're going to

be one of the first people if you do

enroll but I'm just curious to know like

where you're currently at then they're

going to give me where they're at what

their problems are and I'll be like oh

interesting that's a problem lead

generation so tell me more like why

can't you get more meetings they're

going to say their problems so basically

as they tell me their problems I'm just

going to reverse their problems into a

solution so I could say Hey you know you

mind if I share how I can help sure

Patrick well you're saying you have

trouble with lead generation and you

want to create content so you know I've

been able to generate a lot of leads by

creating these YouTube videos so what I

can do is I can teach you exactly how I

did it so you can do it for yourself

what do you think about that they're

going to be like oh wow that that sounds

pretty good that's exactly what I needed

and so I can charge money for something

like this even though I'm just making it

up at a thin air right this is like real

time like just doing it and so when

you're able to make these offers up just

based on what somebody tells you you can

gauge quickly whether or not someone is

going to pay money to buy your services

and only then when you collect the money

then you go out and build whatever

program that you had promised them right

so this will save you a lot of time

where you collect money first then you

build instead of build and then try to

collect money because you don't know if

it's going to work so the next one we're

going to cover is going to be social

social proof now this is going to be one

of the most powerful psychological hacks

that you can use so social proof is

essentially showing proof that you got

the results that you're promising to

another person before they buy now the

best way to do this is number one you

think about who this person is then you

go into your bank of clients that you

have and you say okay who's the closest

to this person that way this New

Prospect can feel like oh wow Patrick

has helped someone that was just like me

so if it worked for this person there's

a pretty high chance that it might work

for me right no guarantees all you

really need to do is collect your case

studies and present those case studies

and only present the ones that are most

relevant so I've done this where if I

talk about someone completely different

than the person I'm trying to sell they

might say something like yeah you know

your program seems good and I see it

worked for them but I don't think it's

going to work for my business I don't

think it's going to work for my industry

right but in reality it actually might

work but because of this dissonance

between who my past client was and I who

that case study was they just don't see

the connection right so that's why you

always need to find the most relevant

example and the main thing you want to

do when it comes to these case studies

whether it's a testimonial or written

case study or PDF that you sent them is

you want to show the before and after so

before what was life like before working

with Patrick how did you struggle what

were your pains and then you talk about

okay so what did Patrick do to help

remove those obstacles and what is your

life after you work with Patrick so

before Patrick I got no sales after

Patrick I'm making so many sales that my

my problem now is delivering on the

service right and so by creating this

wide gap between where they were and

where they are at now after working with

you and presenting that to the client

assuming that your client is similar to

the one that you're currently talking to

then it's just going to make them feel

so confident in your service right so

social proof is one of the best

psychological techniques that you got to

use now the next one I have for you is

going to be called why now so in a sale

somebody might be a really good fit for

your product and service but they may

not byy now they might say oh this is

really good for me but I might do it

next month but uh it's not really that

important for me right now so what do

you need to do in order for them to take

an action right and the key here is to

use two things scarcity and urgency so

scarcity is really just having some kind

of limited Supply right so if you are

selling some kind of coaching service

you can say hey look I can only take

five clients on at a time because the

quality and high touch and effort that I

put into each client to transform their

lives is so high I can only work 5 right

now we're at 4 we only got one more spot

and there are a couple people that I'm

looking to take on however if you're the

type of person that wants to take action

now I could just bring you on and you

can be the fifth but you have to make

the decision by the end of the week and

so that's creating scarcity by limiting

your supply which is limiting your time

because it's B2B sales you can create

any scenario you want right if you only

want to work with five people you can

cut it off there if you want to work

with 10 it's up to you right and the

second thing you can do is urgency so

limiting the time at which they have to

make an action right one of the easiest

ways to do it is by discounting and by

using time as the kind of like the

Finish Line right so if I sold something

for $5,000 and I said hey look if you

can make the decision by the end of the

week we're going to knock it down to

4,000 but you have to make it by the end

of the week if it's not by then it's

going to go back to five so if that

person is qualified and they're really

interested but they just don't want to

make the decision today that discount

might be the motivating factor to get

them to take an action so by limiting

the supply in terms of selling your time

right or how many units that that you

have just think of like limited edition

like Nike sneakers for example right

limited Supply increases demand and then

having urgency like you have to buy it

now or else it's going to be more

expensive combine those things together

then the person will make a decision

much sooner it doesn't guarantee it but

increase the odds now the next strategy

is showing empathy because people don't

remember what you said they remember how

you made them feel so how do you show

empathy for someone and make them feel

like oh wow this person really gets me

I'm going to show you some tips right

now so the first one is going to be to

actively listen so what is this mean

when somebody's speaking to you you want

to actively listen meaning you have to

make the other person feel like you're

listening right if you're all ears in

you're listening to every single word

they're saying but you're just like

blank staring at them they're not going

to feel it so even if you are it's not

enough you have to make them feel you

are listening right so how do you do

that you basically use words as they are

speaking to indicate that you are

listening so if someone's talking I

would say uh-huh yeah I got it okay well

why was that tell me more more so you

basically use these little phrases

throughout the entire conversation to

actively show that every other sentence

you're actually listening to the person

now you can do other techniques like

just repeating what they said so if they

said that oh man like our Facebook ads

aren't working anymore I'm not sure why

and then I could repeat exactly what

they said and offer a solution yeah I

totally get where you're coming from man

like these days right now it's really

hard to make Facebook ads work it's so

competitive I'm just repeating what the

other person said and they're going to

be like oh wow he actually gets me right

and you can also use physical signals

like nodding your head your hand

gestures physical touch he's like oh man

I totally hear you man all these things

combined together will create that sense

of emotional feeling like wow this guy

really gets me and the reality is it's

not actually even being manipulative to

be honest it's just showing someone you

care and by understanding all these

little elements like not everyone's a

natural at being a salesperson right and

so these are really the techniques if

you're to break it all down to steps on

the things you can do to authentically

care and have empathy for your customers

now here's an advanced technique to show

empathy and that's asking question that

only makes sense if you were actually

listening right so when you ask a

question if you reference something that

they said before and it only works by

referencing then it's going to be so

much more powerful right so if I just

ask the person what's your budget well

there's no reference to what they said

before so it could be I'm not listening

to anything and randomly I just said

what's your budget so instead if you

said hey you know you were mentioning

earlier that that right now the budgets

are really tight for quarter 3 because

you just bought this new software so I

was just curious for something like

we're talking about like what would the

budget look like for something like this

right and so I'm repeating something

that person said in the past bringing it

back showing I listened and they're

going to be like oh wow I said that like

20 minutes ago I can't believe you

remember that and then they're more

likely to tell me the budget because

they feel like I'm actually listening

and they feel like I actually care which

I actually do okay now the next one I

have for you is to seek truth now this

one's a little more philosophical but

it's one of the most powerful right I'm

going to show you how to win any

argument without even arguing at all the

key is you don't look to be right or

wrong most people they're looking to be

right they want to be like haha I'm

right and you're wrong which actually is

very immature so instead you want to

take a more stoic way of looking at

things right and say like hey look I'm

not trying to be right I'm not even

trying to be wrong I'm not trying to say

you're right or wrong either I'm just

trying to learn what the truth is and

find the best solution for this

situation it's like how can you get mad

at that right because most conflict

escalates because one person has an ego

the other person has an ego and they

just keep battling each other by force

and trying to prove the other person is

wrong but if you just take a step back

and say look like I don't even care if

I'm wrong right if you're right and your

way of doing things is much better let's

go with that that's actually much better

for you because you're looking for the

best possible solution so when you're

sell telling you're not saying that your

product is the best and this is why

you're better than everybody else or

this is why you're dumb if you don't buy

my thing it's not even like that it's

more like hey look I just want to

understand your situation and see what

you're working on see the best solution

for you right and if I feel like what

we're doing makes the most sense I'll

let you know I'll be honest but if it's

not a good fit I'll also be honest and

tell you as well like what do you think

about that they're going to say yeah

that's sounds pretty fair to me right

and so that's how it works right seek

the truth don't try to be right or wrong

and that completely disarms the other

person so it feels more like you're

talking to a friend versus trying to

battle negotiate or the person feels

like oh man this guy's just trying to

sell me and the thing with looking for

the truth is that you're always going to

get new information so your opinion on

something will constantly change

depending on the information you get so

if you suddenly just switch your opinion

on something nobody can say oh he's like

twoof faced he's a liar no it's that you

have new information and you're seeking

truth so now the truth has changed based

on that information right you can only

do the best with what you have for what

you're given okay so this is how you win

any argument just by seeking the truth